Hackney Church is a dynamic, fast-growing church in East London. The ways in which they support their community and foster creativity are as diverse as the community itself – from operating one of London’s busiest knife bins to providing over 100,000 meals across East London this year alone.

To coincide with the completion of St John at Hackney’s restoration, we worked with the church to design a new identity that could flex across the breadth of their activities. From formal and often sobering occasions to joyous celebrations.

First we designed a core symbol, taking inspiration from the building’s large stained-glass windows. But they’re not only a church – they’re also a gig venue, brewery, charity & apiary. So we also developed a series of symbols to introduce each area of work.