Sons + Daughters Church is a vibrant, rapidly growing congregation in the heart of downtown Nashville. The ways they serve their neighbors and nurture creativity are as varied as the city itself—from running a weekly recovery program that's helped over 500 families find hope to distributing more than 75,000 meals across Middle Tennessee this year alone.
Execution
As Sons + Daughters prepared to launch their second campus, we partnered with the church to develop a fresh identity system that could stretch across the full range of their ministry. From quiet, reflective moments to high-energy weekend gatherings.
Results
Starting with a core symbol rooted in the church's theology of belonging, we built a flexible system that allows the mark to be applied across layouts in multiple ways—providing the adaptability needed for everything from sermon series graphics to community outreach flyers.
We then extended this vision to the kids and families of Nashville. We created distinct sub-brands for weekly children's programs, student ministry environments, and family initiatives like monthly serve days and parent connect nights.
We then built on this vision for the kids and families of East London. We created unique identities for weekly programs that invites kids to explore faith or play games, and initiatives such as clothes and toy swaps and coffee mornings for the adults.
"Working with this team has been transformative. They understood our heart from day one and translated it into something beautiful, consistent, and unmistakably us. Every deliverable exceeded what we imagined."
