Alpha Reno
CANAAN
Background
Alpha Reno is a city-wide initiative bringing the Alpha course to neighborhoods across the Reno-Sparks metro area. What started as a single church's outreach effort has grown into a collaborative movement—uniting dozens of congregations, coffee shops, and community centers around one shared invitation: explore life, faith, and meaning together.
Execution
As Alpha Reno prepared to scale from a handful of local courses to a coordinated regional campaign, we partnered with the team to build a visual identity and marketing engine that could rally churches across the city while still feeling warm and approachable to someone who's never stepped foot in one.
Results
Alpha is already an established brand. So we also designed and built a central digital hub for the initiative according to guidelines—a clean, intuitive website that made it easy for anyone in the Reno area to find a course near them, learn what to expect, and register in just a few clicks.
Beyond the visuals, we created turnkey training sessions to equip host churches and volunteer teams—everything from facilitator guides to social media toolkits—so that every Alpha experience across the city felt cohesive and compelling.
We also designed and built a central digital hub for the initiative—a clean, intuitive website that made it easy for anyone in the Reno area to find a course near them, learn what to expect, and register in just a few clicks
"This partnership gave us more than a logo—it gave us a launchpad. Churches that had never worked together are now running Alpha side by side, and the creative made it easy for everyone to say yes."
Ken Johnson, Alpha Team Member
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