Alpha Reno is a city-wide initiative bringing the Alpha course to neighborhoods across the Reno-Sparks metro area. What started as a single church's outreach effort has grown into a collaborative movement—uniting dozens of congregations, coffee shops, and community centers around one shared invitation: explore life, faith, and meaning together.

As Alpha Reno prepared to scale from a handful of local courses to a coordinated regional campaign, we partnered with the team to build a visual identity and marketing engine that could rally churches across the city while still feeling warm and approachable to someone who's never stepped foot in one.

Alpha is already an established brand. So we also designed and built a central digital hub for the initiative according to guidelines—a clean, intuitive website that made it easy for anyone in the Reno area to find a course near them, learn what to expect, and register in just a few clicks.