Free Google Ad Grant for Churches ($10K/Month)

PART OF YOUR TEAM

Most churches qualify. Almost none use it.

Google's Ad Grant program gives eligible nonprofits $10,000 per month in free search advertising. That's $120,000 per year in ads you're not paying for. But most churches either don't know it exists, tried to apply and got rejected, or got approved and then lost access because they didn't maintain compliance. The program has strict rules — keyword quality scores, click-through rates, account structure. Break them and Google revokes your grant.

CANAAN handles the entire process: application, account setup, campaign management, and ongoing compliance. You get the ads. We make sure they keep running.

“Six months in, we're showing up on Google when people search for churches in our area.”

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WE'VE GOT YOU SORTED

Every step of the Google Ad Grant

From application to active campaigns, we manage the entire process so your church shows up in search results without paying for ads.

COMPELLING LOGO

Application

COMPELLING LOGO

Set-up

ALL PLATFORMS

Keyword research

ALL PLATFORMS

Ad creation

STORYTELLING

Management

TRUSTED BY LOCAL CHURCHES

Results churches actually see

CANAAN delivers consistent results across churches of all sizes. Saving time, resources and stress.

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$8,500

Ads spent per month

Google ad grant offers a totally free ad spend for eligibile churches

200+

New website visitors

Your website recieves visitors they normally would not with the ad grant

25%

New visitors to churches

Within 6 months, churches usually see 25% more visitors finding their church

HOW IT WORKS

From application to active ads — here's how we do it.

We handle the paperwork, build the campaigns, and keep your grant compliant so the ads keep running month after month.

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We handle the application process

Google's Ad Grant application has specific requirements. We gather the necessary documentation, complete the application, and navigate the approval process. Most churches get approved within 2-4 weeks, providing they have non-profit status.

We build compliant campaigns

Google has strict rules about keyword quality, account structure, and ad content. We build campaigns that meet every requirement from day one so your grant doesn't get revoked later.

We target your local area

Your ads show up when people search for churches, service times, or ministry needs in your city. We target keywords that bring people who are actually looking for a church like yours.

We write ads that convert

Ad copy has to be compelling and compliant. We write ads that get clicks, drive traffic to your site, and bring people closer to visiting on Sunday.

We monitor performance monthly

Google requires minimum click-through rates and engagement. We track your account performance and adjust campaigns to stay above compliance thresholds so your grant stays active.

We optimize and expand over time

As campaigns perform, we add new keywords, test new ad copy, and expand targeting. Your $10,000/month gets used effectively, not wasted on irrelevant traffic.

News and Insight from our team.

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July 12, 2025

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Church Email Marketing That Engages Your Congregation and Builds Community

Discover how to create effective church newsletters, boost email open rates, and use email marketing to keep your congregation connected, informed, and growing in faith.

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Everything you get with Google Ad Grant

Full application submission & approval

Google Ad Grant account setup

Campaign structure & organization

Local keyword research & targeting

Ad copywriting & creation

Landing page recommendations

Monthly performance monitoring

Need some help?

We’re here to provide support and assistance.

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frequently asked questions

Clear answers, no fluff. We’ve designed CANAAN to be intuitive from day one—but here’s where we answer the most common questions with clarity and care.

Is Google Ad Grant management included in my CANAAN subscription?

Yes — Google Ad Grant application, setup, and ongoing management are included as part of CANAAN's growth services. We handle the entire process from approval to active campaigns.

Does our church qualify for the Google Ad Grant?

Most 501(c)(3) churches qualify. You need valid nonprofit status, an active website, and agreement to Google's nondiscrimination policies. We'll review your eligibility before starting the application.

Sometimes this process can be lengthy, especially if the church is too new, not established or lacks documentation. We help you get through the process.

How long does it take to get approved?

Most applications are approved within 2-4 weeks once submitted. After approval, we build your campaigns and launch ads within another week. Total time from start to active ads is usually 3-5 weeks.

What if we applied before and got rejected?

That's common. Google's application process is strict and many churches get rejected on technicalities. We can reapply on your behalf with proper documentation and structure. Most rejections are fixable.

What happens if we lose compliance and Google revokes our grant?

Google revokes grants when accounts fall below quality thresholds — usually low click-through rates or inactive campaigns. We monitor your account monthly to prevent this. If it does happen, we can often appeal and get the grant reinstated.

Do we need to spend the full $10,000 every month?

No. The $10,000 is a cap, not a requirement. Smaller churches in less competitive areas might only spend $2,000-$5,000/month. We focus on effective spend, not maxing out the budget for the sake of it.

Ready to make the physical match?